Social Service @ The ROW DTLA
To support a Sunski pop up at tokyobike and the founder’s love of music that still remained only on the fringes of the Sunski brand image, Exact Change partnered with Olli & Co. and Pure Joy to produce a special Social Service concert on the roof of the ROW DTLA. Mikal Cronin, Bleached, Meatbodes, and Surf Curse, played expansive sets of unreleased and fresh tracks for a sun kissed crowd.
Social Service is the backyard project of Johnny Katovsich that has turned into a Silver Lake phenomenon that has raised thousands of dollars for a handful of charities since 2015 while getting musicians in front of a wide range of the music industry in L.A. for the purposes of licensing tracks. The rooftop show was the first to bring it downtown and allow Social Service to double the audience size.
As with every Social Service show, a non-profit receives donations from the audience in place of tickets. This particular show was dedicated to Free Bikes 4 Kidz, who is aiming to bring their already successful program that has given away over 70,000 bikes to kids in need of two wheeled freedom machines to California. We hit capacity with 300 people who came together for great music, some killer bites from Spitz and chill drinks from Madre Mezcal, Bohemia, Highland Park Brewery, and Ugly Drinks.
Founder Terry Esau, came out from Minneapolis to tell the crowd more about the program, some of his plans for bringing FB4K to California, and enjoy an epic sunset over Los Angeles.